Comments on: The Next Big Thing in Journalism? http://alherbach.com/wordpress/index.php/2010/03/09/the-next-big-thing-in-journalism/ Illuminating the Path to Enlightenment Fri, 22 Oct 2010 03:43:21 +0000 hourly 1 http://wordpress.org/?v= By: Paul Heinz http://alherbach.com/wordpress/index.php/2010/03/09/the-next-big-thing-in-journalism/comment-page-1/#comment-1795 Paul Heinz Sat, 27 Mar 2010 03:33:43 +0000 http://alherbach.com/wordpress/?p=711#comment-1795 "In short, they create legitimate news outlets for their clients — professional reporters, professional editors, straight news. Watch this — it’s a minute and a half and pretty damn entertaining." This is confusing to me. How can you create a news outlet for "clients" and still remain objective? Perhaps I don't understand the concept. Entertaining cartoon, but not entirely revealing. “In short, they create legitimate news outlets for their clients — professional reporters, professional editors, straight news. Watch this — it’s a minute and a half and pretty damn entertaining.”

This is confusing to me. How can you create a news outlet for “clients” and still remain objective? Perhaps I don’t understand the concept. Entertaining cartoon, but not entirely revealing.

]]> By: Cindy Dashnaw http://alherbach.com/wordpress/index.php/2010/03/09/the-next-big-thing-in-journalism/comment-page-1/#comment-1693 Cindy Dashnaw Thu, 11 Mar 2010 02:29:15 +0000 http://alherbach.com/wordpress/?p=711#comment-1693 Private label news? How can that be called journalism? If the client doesn't like something about the "coverage," does it change? Without adequate arm's length dealings and complete disclosure -- which I didn't get from the About Us section of Legal News Line -- I'm very leery of this. It sounds like an easy way out for some PR practitioners. Private label news? How can that be called journalism? If the client doesn’t like something about the “coverage,” does it change? Without adequate arm’s length dealings and complete disclosure — which I didn’t get from the About Us section of Legal News Line — I’m very leery of this. It sounds like an easy way out for some PR practitioners.

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