Behavior: Can you name one question that Amazon uses to garner more than $2B in sales? Jared Spool can and he explains the whole process.
Economy: Hugh MacLeod, creator of the gapingvoid art and blogger, writes about how the economy of today is being purged of “Middle Seat Sellers” and how this is a good thing.
Entrepreneur: I just finished the book, The Monk and the Riddle: The Art of Creating a Life While Making a Living and I loved it. It is a very fast read and talks about the things one needs to think about before visiting your local VC or angel for funding.

The E Myth Revisited
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
The Know-it-All: One Man’s Humble Quest to Become the Smartest Person in the World